My most personal album yet – that's the big tagline that Britney Spears has been spurting for the last several months in preparation for her eighth studio album, Britney Jean.
It's basically her first and middle name, implying a form of familial closeness between the pop goddess and we mere listening mortals. Quite nice, isn't it?
But is this really a particularly personal album from one of the world's most discussed and at times controversial popstars?
And is it good enough to avoid the Sainsbury's Bargain Bin?
To answer the first question in a word – no.
Besides the Sia-assisted, anthemic new single Perfume that suggests that behind the robotics and turn-turn it ups, Britney can actually sing, there's little connection.
Chillin' With You is certainly a head-bopper and features Britney's sister Jamie-Lynn, but sounds more Disney Channel Original Movie than a portrayal of real closeness.
The album's first single, Work B***h, talks of looking hot (pronounced hawt in a squawking but brilliantly bonkers English accent) in a bikini and sippin' Martinis.
Later she even wails that she'd enjoy a good booty-pop until her body ache. Grammatically incorrect and a little unwise, given that she's past 30 now.
However, that is certainly not to say that this is not a perfectly polished, glittering pop album, because it certainly is.
Album opener, Alien, is a sparkling number with a melody like an earwig – a track not too heavy, and not light; a definite pick to download.
Body Ache has a lovely, almost wistfully beautiful (for a club anthem) air to it, and some wonderful piano-smashing in the chorus.
Til It's Gone most certainly follows today's pop banger trends with its dubstep influences and freaking enormous and glorious breakdown, but uses electronica to great, euphoric effect.
Tik Tik Boom is another definite pick to download with its body-popping beats, as is the beautifully fragile standard edition closer Don't Cry, and even the robotic, will.i.am-helmed It Should Be Easy, which should certainly be marked for third single material.
This album is by no means perfect, but it's still yet another brilliant effervescent attempt.
Britney Jean is available on RCA Records to download and purchase from most to all major retailers now.