Cleethorpes Pier failed to reach its reserve price at an auction yesterday.
Swindells Auctioneers, based near Brant Broughton, had been hoping to sell the landmark for at least £400,000.
But the highest bid was £10,000 short.
Interested parties now have 28 days to strike a deal with the site vendor Bryn Ilsley.
Auctioneer Edward Swindells said: "It's disappointing as we were so close but I am confident that a post-auction deal will be struck."
The event was held last night at the pier on the North Lincolnshire coast.
For more information, call Swindells Auctioneers on 01522 789191.