Auctioneers from Lincolnshire have been instructed to sell an iconic seaside landmark.
Swindells Auctioneers, based near Brant Broughton, will handle the sale of Cleethorpes Pier, on the North Lincolnshire coast.
The auction will take place at the pier on Saturday, February 2, from 6pm.
Company boss Edward Swindell said: "There is definitely going to be a buzz about the place and we hope to get a good cross section of people.
"The survival of this building is so important for the surrounding area. It has such a great potential; it just needs to be utilised in the right way."
With a guide price of £400,000, it is not the most expensive in Swindells' portfolio, but it is one of the quirkier, and Mr Swindell added: "It is one of the most unusual lots we have sold."
Owner Bryn Ilsley spent £200,000 refurbishing it after buying it in May 2010 but when leaseholders Alistair Clugston and Hugo Marfleet decided to close the venue, for unknown reasons, he decided to sell up.
The building appeared in the London Metro at the weekend – prompting interest from the Isle of Man and Sussex.
Auction manager Tina Waterfall believes it could make a perfect tourist attraction for the town.
She said: "It should be the focal point in Cleethorpes for live entertainment. It has got character and history. If the right person buys it, this could be the turning point in its history.
"The only thing this building needs investment in is the owner's time. It is a very exciting, quirky lot and we are proud to be assisting with the sale of it."
For more information call the auction house 01522 789191.