A BILLBOARD campaign challenging climate change theory has been launched by a Lincolnshire MEP.
Posters featuring the image of Roger Helmer and a wind farm will go up on billboards in Oxford Street near Lincoln's train station.
In his campaign to challenge what he describes as "climate hysteria" Mr Helmer's 20ft by 10ft image proclaims: "Green Climate Policies – Probably unnecessary, certainly ineffectual, ruinously expensive".
He was scheduled to unveil billboards across the country – with Lincoln's due today – but the below-freezing weather has so far prevented it because the glue will not stick, according to his office.
His views are based on the theory that the Earth is not the victim of climate change as brought about by humans but it is just part of a series of natural, cyclical events.
Speaking to the Echo from the Cancun Climate Change Conference in Mexico, he said: "The world has always got warmer and colder if you look back and 500 years ago it was a period known as the Little Ice Age and the Thames was frozen over, so we have a regular pattern of warming and cooling.
"The past 100 years is simply the natural recovery of that ice age so you do not need someone else's explanation for it.
"More and more scientists are now coming out of the woodwork and disagreeing with the orthodoxy.
"India and China are not simply going to give up on their economic development. China is building a coal-fired power station every week and India is not far behind.
"In the world economy, India and China are growing rapidly and the West is struggling.
"The East is going to be powered by coal and nuclear and nothing we can do will change that.
"If you closed down the British economy completely, China would make up the difference in emissions in 12 months."
Mr Helmer said the Climate Change Act 2008 was estimated to cost £18 billion a year for 40 years.
"That is the most expensive piece of legislation that Britain has ever seen," he said.
He said the UK would be looking at a 40 per cent increase in electricity bills by 2020.
Despite his views about emissions, Mr Helmer said people should take more care of the environment.
He said: "I don't think we should be cutting down the rainforest, we need to protect biodiversity.
"We want clean air and the key point here is that the thinking that CO2 is a pollutant.
"But it is a trace natural gas in the atmosphere and high levels increase crop yields and will help feed the growing population.
"Something I have heard recently which is incredible is that biologists have said that if CO2 was cut by half, plants would stop growing.