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DW Sports Fitness club in Gainsborough completes £650k makeover

By Lincolnshire Echo  |  Posted: January 18, 2013

  • Makeover: Marshall's Yard assistant centre manager Alison Hall with DW Sports Fitness manager Drew Mitchell outside the store.

  • ‘Brilliant’: DW store and gym managers Ashleigh Chappelow and Drew Mitchell with Marshall’s Yard assistant centre manager Alison Hall

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A three-month makeover costing £650,000 has transformed a West Lindsey fitness club and sports store.

Work started in October last year at the five-year-old DW Sports Fitness complex in Gainsborough's Marshall's Yard. It opened when the retail park was launched at Easter in 2007 – but has been transformed to meet the ever-growing demands of the leisure industry.

"It's brilliant to have the work completed now with a new layout and some great new equipment," said DW gym manager Drew Mitchell.

"It's definitely the right time of the year for getting in to the gym and we've had some great feedback from our customers."

The ground floor fitness suite has had state-of-the-art 'technogym' equipment installed, plus a new training area.

And part of the upstairs retail store has been moved downstairs to make way for the creation of a new footwear department.

The store houses a specialist running department and a vast range of swimming, football, rugby, yoga and pilates leisurewear.

Regular gym user Mary Wright, 29, from Morton, said: "The upgraded gym equipment is fantastic.

"I, like many people, feel much more motivated at this time of year – so the improvement has come at just the right time."

The work at DW Sports follows a £1 million investment in the former Carpetright store by Browns of York last August and a £100,000 refit of the two-storey Costa Coffee outlet.

And the new gym layout has also created a new 4,000 sq ft outlet between DW and Browns, which is currently being marketed.

Marshall's Yard assistant centre manager Alison Hall said: "It's great to see another one of our tenants investing in their business.

"Having the store at the ground floor is so much more convenient for shoppers and the new gym looks amazing.

"These changes also give us the opportunity to bring another retailer to the centre with a new unit next-door to Browns – which is great news."

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