A road safety expert has warned a trip to the shops could become one to the hospital unless people take more care at a busy Lincoln junction.
It comes after a cyclist was trapped beneath a lorry at the corner of St Mark Street, Tentercroft Street and High Street.
The vehicle, thought to belong to Danish transport company DSV, was turning into St Mark Street when it happened.
The 57-year-old woman was rushed to hospital with serious leg injuries.
The Echo, along with John Siddle from the Lincolnshire Road Safety Partnership, monitored the junction on Monday, November 12.
And in just a 30-minute period drivers were seen using their mobile phones, drinking coffee and even eating biscuits while navigating the junction.
Mr Siddle said: "For a built-up area with so many children and people around there are a lot using the junction who don't pay enough attention.
"I was surprised at the incident that happened because no one expects a pedal cycle and a lorry to come together, but this is a very busy area and too often people have other things on their mind when they're using the junction.
"There's a lot going on so we need to make sure we have our wits about us when we're using it.
"I certainly think people take unnecessary risks when they're driving through town at this junction especially. The popularity of this end of town and the popularity of St Marks makes this one of the busiest junctions, especially with it being a four-way junction.
"All the safety features are in place and we have crossings and clearly-defined no-go areas but traffic is coming from every direction so people need to take more consideration.
"People crossing at this junction, in particular, need to remember it's better to be a minute late to get to where they're going than not make it there at all. People need to think if they'd rather have a trip to the shops or a trip to the hospital."
Some vehicles spotted by the Echo – from motorbikes to articulated lorries – even crossed road markings into oncoming traffic while using the junction.
Many pedestrians dashed across the road while the lights for oncoming traffic were still green. Others ignored them completely and opted to cross the busy High Street without using any of the safety features in place.
The cyclist involved in the collision with the lorry, which occurred at 9.23am on Thursday, November 8, was still in a stable condition in hospital on Wednesday, November 14.
Gaz Thomas, 21, who works at the nearby Musicroom, said: "It's one of those things where lorries shouldn't be allowed down here.
"There are always near misses because people are always rushing.
"I even struggle to get around the turn in my car in second gear."
It is hoped that the proposed east-west link road for Lincoln will help make it easier for lorries and large vehicles to use the junction.
Proposals are for work to begin in 2014 with a view to opening in 2016.
Les Davies, senior project leader at Lincolnshire County Council for the road, said: "As part of the east-west link road, the intention is for the High Street, north of this junction, to be pedestrianised and the junction itself to be widened."