A Christmas warning has been issued by trading standards in the county that festive fakes are too good to be true.
Lincolnshire County Council's experts are claiming that Internet scams in particular will be rife over Christmas and the New Year.
And they are warning local residents to take extra care when buying online particularly if prices are really low.
The authority's senior trading standards officer Chad Saratoon said: "Times may be tough this Christmas, but please don't be tempted to buy 'branded' goods that are suspiciously cheap.
"Every Christmas, there are certain popular gifts, the must-have toy or the must-have fashion.
"Internet scammers jump on this incredibly quickly and inevitably we will see a rise in the numbers of complaints about fake websites and counterfeit products.
"It is important you know what you are buying. Counterfeit goods are often lower quality goods.
"In the case of clothes and shoes and most counterfeit goods, they may not last as long, look as good or be of the right quality.
"And electrical goods and toys may not even be safe.
"Also, it is important to bear in mind that often counterfeit goods are considered banned goods.
"So if they are sent into the UK, customs officers may seize and destroy them, leaving you potentially without your presents and out of pocket.
"Remember, if it seems too good to be true, it probably is..."
If you think you have bought fake goods, or know anyone selling them, contact Citizens Advice on 0845 040506.