A £1.2 million makeover is on the cards for an abandoned town centre pub.
Gelder Construction has submitted a full planning application seeking consent for a new three-storey building to replace the disused Half Moon in Heaton Street.
The building firm based at Sturton by Stow wants to demolish the former pub – empty for the past four years – and create 12 flats with two ground floor commercial units.
Gelder's design manager Matthew Carter said the Victorian property, which was built in 1832, had suffered from vandalism and break-ins.
"We see this site as ideal for a modern mixed-use development because clearly no one wants to buy it and reopen it as a pub," he said.
"Creating a dozen one and two-bedroom flats on the first and second floors above the ground floor shops is a far better alternative use for the location."
Architect Andy Inch of Grimsby-based ID Architecture said that the derelict site was ideal for a modern makeover.
"This site has been unused for some time since the closure of the Half Moon Inn public house and it has since become an attraction for unsociable activities, he said.
"Gelder was keen to replace the community facility with a development that will bring the site back into beneficial use and aid the regeneration of the area.
"It is known that new housing developments in town centre locations can act to stimulate urban renaissance and this proposal is ideally located to achieve this.
"The nearby surroundings comprise a very varied range of modern and historic buildings so this was considered an appropriate location to investigate a complimentary modern design theme.
"The site is in a very sustainable location due to the excellent availability of public transport and the range of community facilities, services, shops and places of employment.
"In this proposal we have adopted a range of recyclable materials and renewable technologies to ensure its impact on the environment will be low.
"This is a project that we are extremely excited to be involved in as our clients Gelder Construction has demonstrated a commitment to ensure this development will represent a sustainable, complimentary and vibrant addition to Gainsborough town centre."
Carlton Bradley is a director of Cliff Bradley & Sons Funeral Directors Ltd, of Heaton Street.
"We welcome the proposed development of the Half Moon because it's looked a mess for a long time," he said.
"It's been left abandoned and looks an eyesore on a prominent corner location.
"The artist's impression of the replacement looks quite big and is an unusual looking building."