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John Greed Jewellers in Lincoln expanding after enjoying excellent trading figures

By Lincolnshire Echo  |  Posted: March 27, 2014

By Rachel Sloper

From left, John Greed, John Greed Head of Finance & Technical Operations Bill Morran and Banks Long & Co Director William Wall at the new premises

From left, John Greed, John Greed Head of Finance & Technical Operations Bill Morran and Banks Long & Co Director William Wall at the new premises

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John Greed Jewellery are now leasing premises in Firth Road to expand their head office and warehouse, saying that they have outgrown their premises on Ruston Way.

Bill Morran, head of finance & technical operations, said that the exciting growth being enjoyed by the business has necessitated the head office relocation.

He said: “We have an existing flagship store in Lincoln High Street. In October 2013, we established a Pandora franchise which now occupies up to half of the store, while the remainder is devoted to other top jewellery brands, alongside the newest range of our own branded jewellery.”

The jewellery company currently employ 54 people, and up to 25 more during the pre-Christmas period.

Mr Morran said: “We have been using premises in Ruston Way for head offices and warehousing but we have simply outgrown them.

“As a result, we have moved into Firth Road, where we have had two adjacent units. It’s a really good location which is central for our High Street shop.”

John Greed honed his passion for jewellery after working on his sister’s stall in Covent Garden as a student. He arrived in Lincoln in 1991 with just a bicycle and £100 in his pocket, and has since built the business up to be one of the largest independent jewellery retailers in the UK.

Mr Morran said: “We have seen a 45 per cent growth year-on-year for our popular Pandora ranges and the rest of our own brand business is 300 per cent up on where it was two or three years ago.

“The company has recently recruited an in-house designer who is helping John to further develop our very own brand of jewellery, which will be stocked alongside other well-known brands, such as Thomas Sabo, Links of London and Nomination.”

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