A departing landlady insists ailing pubs can receive a new lease of life thanks to old fashioned community spirit.
At a time when 18 pubs are closing every week, Eve Quinn has defied the economic odds by revitalising the fortunes of Dog and Bone, in John Street, Lincoln.
The city tavern was on the brink of closure before Ms Quinn rescued the site seven years ago.
Rather than pump money into pool tables and jukeboxes, the 31-year-old opted for an old school approach.
More than 2,000 books are available for regulars to read and punters often spend their evenings playing board games.
A variety of folk and jazz music plays in the background while drinkers get merry in front of an open fire.
"I would like to think I have proved pubs can still be a success even in this day and age," said Ms Quinn, who moved to Lincoln from Nottingham in 2001. "I was determined to make it old fashioned and what I call a 'real pub'.
"It is about reflecting the mood of the local community.
"Any success I have had is down to the incredible community I have served.
"They have always been there to support me during hard times, personally and financially. But they have supported all of my ideas and have even given me a few.
"I revamped the garden area a few years ago and I had a lot of the regulars here helping and it was a great crack. You can't buy a good community like that.
"It isn't rocket science. It's about making the pub clean and tidy and creating a warm atmosphere. It's the connection and making people feel like they are people.
"People often come in and have a good moan about their day at work - it's about being a good listener, making them laugh again and pulling a good pint.
"Local pubs are a dying breed because alcohol is so cheap in supermarkets now but that doesn't mean to say there cannot be success stories."
Ms Quinn, who studied psychology and criminology at University of Lincoln, will now pursue another dream by running a farm and renovating properties in Croatia.
She will pull her final pint on February 4 - when a Lincolnshire couple will take over the helm.
"I will miss running the pub so much and particularly all of the regulars," added Ms Quinn.
"I can't thank them enough because they have made my seven years here perfect.
"I believe from a business point of view that I have laid the foundations for someone to come in and do well. I've taken it as far as I could."
Regular Sam Parker said: "The Dog and Bone feels like a village local and it's the atmosphere which really makes it different.
"There was a bit of concern over who would take over the running of the pub especially as there are a band of regulars, including me and my wife-to-be Louise, who love it.
"In the nicest possible way, it's like sitting in a very comfortable living room – and pubs like that are few and far between in cities nowadays."