Asda in Lincoln has launched its Give a Gift at Christmas appeal, to support local charities nominated by customers.
Earlier this year the store on Nettleham Road asked people to put forward charities supporting the themes of kids, warmth and food poverty.
The chosen charities are the Salvation Army in Lincoln and The Nomad Trust, a charity which provides welfare services in the city for those who are homeless or otherwise in need.
In the run up to Christmas, customers can support the charities in two ways when they are shopping in-store: by depositing a token at the Community Life noticeboard – or by buying an extra gift in fitting with any of the themes of the charities and dropping it off at the collection point when they exit the store, after they have finished shopping.
Store Community Life Champion, Jessica Sanders, said: “Christmas is one of our busiest times of year but the generosity of our colleagues and customers never ceases to amaze me.
“The nominated charities are all doing great work in our community and I hope we can raise not just funds for them, but donate gifts that will help make someone else’s Christmas that little bit better.”
For more information visit the store’s Community Life noticeboard.