Lincoln City's chief executive Steve Prescott is eager to turn pledges into pounds as the Name Our Stadium campaign continues to gather pace.
The Echo revealed last month how the club is raffling off the chance to name Sincil Bank for the first time in the Imps' history for just £50 a ticket.
As entries continue to pour in, Prescott has been pleased with the response to the initiative which has been designed to raise transfer funds for manager David Holdsworth.
But with a lot of pledges still outstanding, Prescott has reminded businesses and fans that their cash will help the Imps recruit fresh blood.
"The Name Our Stadium sales are progressing very well with a consistent number of entries being received each week," said Prescott (below).
"I am very grateful for the support shown by those who have entered already, and those that have pledged to do so.
"The playing budget is obviously the biggest single expenditure of any football club, so the extra funds that are being raised from Name Our Stadium are making a significant difference.
"It is enabling the board to release funds for the manager to sign his preferred targets.
"We need all Imps fans and local businesses to get behind the campaign by submitting at least one £50 entry.
"And I would ask the large numbers of fans and businesses who pledged to enter, to submit their entry as soon as possible."
The winner of the competition will not only win the stadium naming rights, but will also enjoy a number of other benefits from a prize which is worth more than £50,000.
Among them are boardroom hospitality for the first and last two home games of the season, a logo or name in the matchday programme and more.
But Prescott did not want to ignore the contribution of everybody who has taken part and a roll of honour will be displayed in the Trust Suite acknowledging their support.
"While one of the entrants is guaranteed to win the most fantastic prize, I felt it was only right to acknowledge everyone who has supported this fund raising initiative," he said.
"Therefore a roll of honour will be displayed in the Trust Suite throughout the 2012/13 season as a gesture of the club's appreciation."
Prescott has submitted two entries and revealed he would like to name the ground the "Community Stadium, Sincil Bank" should he win.
"That would reflect how our facilities are used every day of the week by local community groups," he added.