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Lincoln City chief executive pleased with response to Name Our Stadium campaign

By Lincolnshire Echo  |  Posted: June 25, 2012

  • Steve Prescott

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Lincoln City's chief executive Steve Prescott is eager to turn pledges into pounds as the Name Our Stadium campaign continues to gather pace.

The Echo revealed last month how the club is raffling off the chance to name Sincil Bank for the first time in the Imps' history for just £50 a ticket.

As entries continue to pour in, Prescott has been pleased with the response to the initiative which has been designed to raise transfer funds for manager David Holdsworth.

But with a lot of pledges still outstanding, Prescott has reminded businesses and fans that their cash will help the Imps recruit fresh blood.

"The Name Our Stadium sales are progressing very well with a consistent number of entries being received each week," said Prescott (below).

"I am very grateful for the support shown by those who have entered already, and those that have pledged to do so.

"The playing budget is obviously the biggest single expenditure of any football club, so the extra funds that are being raised from Name Our Stadium are making a significant difference.

"It is enabling the board to release funds for the manager to sign his preferred targets.

"We need all Imps fans and local businesses to get behind the campaign by submitting at least one £50 entry.

"And I would ask the large numbers of fans and businesses who pledged to enter, to submit their entry as soon as possible."

The winner of the competition will not only win the stadium naming rights, but will also enjoy a number of other benefits from a prize which is worth more than £50,000.

Among them are boardroom hospitality for the first and last two home games of the season, a logo or name in the matchday programme and more.

But Prescott did not want to ignore the contribution of everybody who has taken part and a roll of honour will be displayed in the Trust Suite acknowledging their support.

"While one of the entrants is guaranteed to win the most fantastic prize, I felt it was only right to acknowledge everyone who has supported this fund raising initiative," he said.

"Therefore a roll of honour will be displayed in the Trust Suite throughout the 2012/13 season as a gesture of the club's appreciation."

Prescott has submitted two entries and revealed he would like to name the ground the "Community Stadium, Sincil Bank" should he win.

"That would reflect how our facilities are used every day of the week by local community groups," he added.

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  • N0811  |  October 10 2012, 11:16PM

    Mr Prescott! Go back to your old job selling life assurance and pensions

  • helgy2  |  June 26 2012, 2:53PM

    How can you advocate GG for someone to be sacked for coming up with a money making scheme that beggars belief. I'd be seriously moaning if the club were doing nothing to address the shortfall in finances but to try to take apart what has been a great effort from them says it all. People will always moan and spout hot air but sit there doing nothing and that to me is the biggest waste of time going.

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  • daveygoo  |  June 26 2012, 2:21PM

    George, I know you like your figures along with pessimism, with a sprinkling of cynicism. I think the Echo valuation may be a little large at £50k, but there is certainly potential for great coverage for whoever gets to name the stadium – the potential PR will be worth a fair bit, as they will be mentioned on every match report/story via numerous media channels. I think we can be realistic and say that the boardroom prizes on offer will not cost the club much, I doubt we will be refusing paying punters access to this service…we don't tend to get much interest or crowds as of late, so there is little expenditure for the club. I would be very surprised if we lost money through this, after all – we didn't even run the scheme last year, so surely it is extra income, there will be some costs for signage, admin etc but minimal to affect the overall total. I also think people will enter this in addition to what they may spend on the club, this is seen as a one-off, so the chance to name the stadium is rare, I doubt people will not buy a shirt because they entered the competition. Look, heads wont roll because it is pre-season and this is an initiative put forward by the club to raise fund and create some PR. We are club who have (in my opinion) had our worst ever teams for the last couple of years, lacked some thinking in the board, but do try to make improvements. Can't we just look for stability and a supportive atmosphere within the club and fans, its only June and I for one, would like to think we wont be as bad as the last couple of years (not hard). There is no point being on a mission to bring down the board or disengage with ideas provided to help the club, unless you have the millions to help us out of this mess, or can provide some insight into how to turn the club around then please just be a fan, and not an irate accountant.

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  • eatmygoal  |  June 26 2012, 2:01PM

    And to clear up the other bits 1) Because if people heard there were 200,000 enteries then people would be less likely to have a punt. That's just one reason. 2) So? It keeps it in the county's eye, excatly why is this a problem? 6) Not sure the PR maching is working too well, see the comments regarding the protest. The club should be applauded though for this interesting approach.

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  • DufferBadge  |  June 26 2012, 1:32PM

    george - prize might be worth £50k for you or me to obtain the equivalent service (or the headline figure that may be discounted if you try to negotiate), but not necessarily for the club to provide in the first place.

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  • georgegordon1  |  June 26 2012, 12:41PM

    Several questions and points made respectfully: 1) Why have we never been told how many entries there have been, but have seen lots of Echo articles telling us how wonderful the response has been to his initiative? Strange. 2) Without this piece of information, the article ceases to be a valid ''news'' item and just becomes a free advertisement. 3) Who has calculated that the prize is worth £50,000 and how was this figure calculated? 4) Assuming this figure is correct (...ho...hum...) then IF the competition doesn't have at least 1,000 entries, this means that the competition has LOST money for the Club. Being hypothetical, therefore if there are under 1,000 entries then whoever it was that came up with the idiotic idea should either resign or be sacked for losing the Club money. 5) My calculation of needing 1,000 entries doesn't even include publicity and admin costs which mean, in reality the Club need to sell even more than 1,000 tickets to break even. Then also what about ''opportunity cost'' (ie. people buying a ticket but then not spending their fifty quid on something else related to the Club). The real figure needed for break-even is probably nearer 1,500 ticket sales. 6) Am I being just too cynical to believe that the figure will turn out to be much less than 1,000 entries, but then all this PR spin relating to a ''£50,000'' value of the prize will be ...ahem... ''whitewashed'' from history. Like so much else that has happened over the last few years. The Lincoln City PR machine seems all powerful at the moment. Four legs good. Two legs bad. 6) Come on... you can't have it both ways. Either the prize IS worth £50,000 in which case we need an absolute minimum of 1,000 entries to break even. OR someone is being economical with the truth. Will any heads be made to roll? Don't hold your breath. There's an old saying: if you're in a hole - STOP DIGGING.

  • Resurrection  |  June 25 2012, 12:38PM

    Anyone know how much money 'pouring in' and 'gathering pace' equates too these days? No indication whatsoever on what has been pledged to date and success of campaign for DH's funds.

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  • helgy2  |  June 25 2012, 8:43AM

    The 12th imp has made a £1000 entry into the Name Our Stadium comp last friday and our aim is to put more into it next friday.

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