Lincoln is out-performing national trends in footfall and empty shop rates, despite shopper numbers falling and the number vacant retail units rising.
January saw the number of shoppers in Lincoln fall by 2.4 per cent, compared to the national average for the month dropping 4.6 per cent from January 2012.
Lincoln's number of vacant retail units has risen from 7.2 per cent in December to 8.6 per cent in January but this is ahead of the national figure that stands at 10.9 per cent.
The city has seen 13 businesses close in this period, according to Lincoln Business Improvement Group, including the loss of several national chains.
Lincoln BIG Chief Executive, Matt Corrigan said: “Despite Lincoln not being able to escape some very high profile closures, such as Jessops, we have managed to hold onto our HMV store, which enjoys a prominent position in the High Street.
“We have also seen positive signs from our independent retailers and bigger city centre players.
“In fact, January’s cold and snow seems to have worked in the favour of High Streets and Town Centres across the country, as local people once again appreciated the value of local shops on their doorsteps.”
The Association of Town Centre Management has been working with Springboard and the British Retail Consortium to take the temperature of the High Street.
Springboard Director of Retail Insights, Diane Wehrle said: “Despite the high profile demise of some major retail High Street fascia, the vacancy rate in the UK now stands at 10.9 per cent, which is a slight reduction from the rate of 11.3 per cent recorded in October 2012 and a drop back to the level last recorded in July 2012.