Savvy shoppers in Lincoln have been out-clicking other places in the UK for festive gifts this year as the run up to Christmas begins, Royal Mail research has revealed.
Lincoln features in Royal Mail’s top ten UK towns and cities shopping for Christmas presents from the comfort of their own homes this year as shoppers try to beat the rush of the high street.
The findings are based on analysis of over four million deliveries made by Royal Mail Tracked® in November.
This is a service that tracks the progress of online orders from collection through to the delivery.
People in the following towns and cities are buying the most online according to Royal Mail’s findings:
6. Stockton On Tees
Rob Jansen, Royal Mail Operations Director, East Region said: “Online shopping is now such a key part of the Christmas shopping experience. To help our customers at this very important time of year, Royal Mail has invested in ten temporary parcel sort centres as part of our festive operation.
“The parcel sort centres will increase our scale and flexibility, and enable us handle the increased volume as effectively as possible.”
He added: “As we always do at this time of the year, we encourage people to post their Christmas cards and order their presents online early to help us spread the workload during the busy festive period.
"We also encourage customers to use postcode when sending their cards, letters and parcels. Customers can check postcodes for free at www.royalmail.com/postcode-finder.”