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Lincoln comes second in online shopping locations in the UK

By RCousins_LE  |  Posted: December 02, 2013

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Savvy shoppers in Lincoln have been out-clicking other places in the UK for festive gifts this year as the run up to Christmas begins, Royal Mail research has revealed.

Lincoln features in Royal Mail’s top ten UK towns and cities shopping for Christmas presents from the comfort of their own homes this year as shoppers try to beat the rush of the high street.

The findings are based on analysis of over four million deliveries made by Royal Mail Tracked® in November.

This is a service that tracks the progress of online orders from collection through to the delivery.

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People in the following towns and cities are buying the most online according to Royal Mail’s findings:

1. Colchester

2. Lincoln

3. Brighton

4. Norwich

5. Swansea

6. Stockton On Tees

7. Chelmsford

8. Wigan

9. Guildford

10. Bedford

Rob Jansen, Royal Mail Operations Director, East Region said: “Online shopping is now such a key part of the Christmas shopping experience. To help our customers at this very important time of year, Royal Mail has invested in ten temporary parcel sort centres as part of our festive operation.

“The parcel sort centres will increase our scale and flexibility, and enable us handle the increased volume as effectively as possible.”

He added: “As we always do at this time of the year, we encourage people to post their Christmas cards and order their presents online early to help us spread the workload during the busy festive period.

"We also encourage customers to use postcode when sending their cards, letters and parcels. Customers can check postcodes for free at www.royalmail.com/postcode-finder.”

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10 comments

  • Ivanbrownbear  |  December 02 2013, 9:22PM

    I have known someone go to Meadow Hall and buy an outfit that I saw in Lincoln. How mad is that? People of Lincoln have no loyalty to their city. Can you blame them? They don't want to be hassled by chuggers, Big Issue sellers and other charity collectors. They don't want to be surrounded by pavement drinkers, beggars, illegal traders (pushing trolleys of goods around) and no decent policing. 10 years ago, Lincoln was a lovely place to come Xmas shopping but not any more.

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  • theknowitall  |  December 02 2013, 7:21PM

    Presumably Colchester came first because they have dug up more roads than we have.

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  • InsideStory  |  December 02 2013, 7:15PM

    The people of Lincoln and surrounding areas need to shop on-line because they cant get in to Lincoln to shop for roadworks and congestion .

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  • groomy88  |  December 02 2013, 4:41PM

    Its the ease of accessibility of the online high street - I for one have done alot of my Christmas Shopping during my lunch break or after work sat at home. Thats not to say I havnt still popped into town to pick up a few bits and pieces aswell. However you might also want to look at the way Christmas falls this year, the number of days people will be on 'holiday' is alot lower this year - working until 5pm Christmas Eve and back in again on the 28th - its a time factor aswell. There is plenty of parking in town, however I agree that the prices are a little steep - I for one have been parking at the old comet store and walking in to avoid parking charges. Flip it on the alternate though - what a boost for the Royal Mail that there is that much confidence in their delivery and furthermore if theses statistics are correct then think of the potential investment into the postal service in the Lincoln area. Also bare in mind that alot of highstreet stores offer a click and collect service so although the statistics reflect heavy internet purchasing, collections in town are probably very well still happening aswell. There is alot of vibrancy and investment in the Lincoln highstreet - take the new River Island site for one, the opening of a designated Pandora Shop for two

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  • Steve_Hykeham  |  December 02 2013, 3:51PM

    Agreed @ Big_Jimmy1 – I work at SuperDry HQ in Cheltenham and it's been mentioned that apart from the concession area in House of Fraser, Lincoln is probably one of the very few cities where they don't have an 'owned-store' presence but have a growing student population that could help sustain sales for a SuperDry store in the city

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  • Big_Jimmy1  |  December 02 2013, 3:34PM

    I think it also indicates the need that the lack of bigger retail is lacking in Lincoln. However, I think Lincoln as a City is capable of supporting more retail than it ever has been.

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  • Steve_Hykeham  |  December 02 2013, 1:30PM

    Might reflect the enormity of trying to get in to the city center and the cost of parking. Not only that, retailers are significantly discounting online purchases – and it's so much easier with a lot less hassle to shop online. The turnaround time is within 24 hours in many cases for sales and returns so providing people are on the ball, there's still time to get things done before Christmas.

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  • GedlingTnPeck  |  December 02 2013, 12:54PM

    People shop online to buy the gifts they want at cheaper prices than the High Street.The High Street will slowly die whilst increasing the profits for Royal Mail. Sad sign of the times

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  • bluetac  |  December 02 2013, 12:47PM

    Think this just shows that lincoln ain't all that when it comes to buying gifts.

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  • camelherder  |  December 02 2013, 11:50AM

    Nice advert for Dell

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