THE Lincolnshire Echo is to change from a daily title to become a major weekly publication.
The new paid-for weekly will appear each Thursday from October 20.
Acting editor Steven Fletcher said the new-look Echo – averaging 184 pages per edition – was the best way to secure the title's long-term future.
He said: "The Echo has been serving the people of Lincolnshire since 1893.
"We have been at the heart of the community and this will remain so.
"Reading habits have changed so much and the Echo is moving with the times.
"People still want to know what's happening in their area and our news coverage will be more comprehensive than ever.
"We will continue to campaign on behalf of our readers and hold individuals and public bodies to account.
"But we will also have the chance to offer much more content to readers. There will be more analysis of important issues, we are introducing new columnists and topic areas into the paper, and we will give the readers a paper they keep coming back to.
"My aim is to produce a 184-page newspaper that will provide the most comprehensive package for those who want the best in news, sport, features, jobs, homes, cars and what is happening locally.
"It's an exciting time to be involved with the Lincolnshire Echo and readers can be assured we will still continue to break the latest news and sport stories every day on www.thisislincolnshire.co.uk."
Mark Price, managing director for Lincolnshire Media Group, said: "This is a significant change for the business and a major step forward for advertisers in Lincolnshire.
"The Lincolnshire Echo has a long tradition of serving local communities, and this will continue. A local paper is vital – it's trusted, it links local people with what matters, it campaigns on local issues – and essentially tells it how it is.
"For advertisers, the Echo delivers response, and we will continue to focus on this.
"Our advertisers will experience an immediate benefit as we anticipate a single issue of the weekly to reach a much wider market than any single edition of the current daily publication.
"The decision has been announced to staff.
"A number of jobs are likely to be affected as a result of the move, but the Lincolnshire Echo management team has pledged to do everything it can to limit the number of compulsory redundancies."
Mr Fletcher said: "It is our intention to use every means possible to make sure our readers and advertisers do not miss out.
"The new-look Echo will be a paper of substance, one that will provide a quality read and give advertisers real value for money."