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Lincolnshire Echo to become a weekly newspaper after 118 years

By Lincolnshire Echo  |  Posted: September 16, 2011

BASE:  The Echo offices in Brayford Wharf East, Lincoln.   Picture: Anna Draper

BASE: The Echo offices in Brayford Wharf East, Lincoln. Picture: Anna Draper

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THE Lincolnshire Echo is to change from a daily title to become a major weekly publication.

The new paid-for weekly will appear each Thursday from October 20.

Acting editor Steven Fletcher said the new-look Echo – averaging 184 pages per edition – was the best way to secure the title's long-term future.

He said: "The Echo has been serving the people of Lincolnshire since 1893.

"We have been at the heart of the community and this will remain so.

"Reading habits have changed so much and the Echo is moving with the times.

"People still want to know what's happening in their area and our news coverage will be more comprehensive than ever.

"We will continue to campaign on behalf of our readers and hold individuals and public bodies to account.

"But we will also have the chance to offer much more content to readers. There will be more analysis of important issues, we are introducing new columnists and topic areas into the paper, and we will give the readers a paper they keep coming back to.

"My aim is to produce a 184-page newspaper that will provide the most comprehensive package for those who want the best in news, sport, features, jobs, homes, cars and what is happening locally.

"It's an exciting time to be involved with the Lincolnshire Echo and readers can be assured we will still continue to break the latest news and sport stories every day on www.thisislincolnshire.co.uk."

Mark Price, managing director for Lincolnshire Media Group, said: "This is a significant change for the business and a major step forward for advertisers in Lincolnshire.

"The Lincolnshire Echo has a long tradition of serving local communities, and this will continue. A local paper is vital – it's trusted, it links local people with what matters, it campaigns on local issues – and essentially tells it how it is.

"For advertisers, the Echo delivers response, and we will continue to focus on this.

"Our advertisers will experience an immediate benefit as we anticipate a single issue of the weekly to reach a much wider market than any single edition of the current daily publication.

"The decision has been announced to staff.

"A number of jobs are likely to be affected as a result of the move, but the Lincolnshire Echo management team has pledged to do everything it can to limit the number of compulsory redundancies."

Mr Fletcher said: "It is our intention to use every means possible to make sure our readers and advertisers do not miss out.

"The new-look Echo will be a paper of substance, one that will provide a quality read and give advertisers real value for money."

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  • Pete67  |  September 18 2011, 7:03PM

    As good as this site is I would still rather have my hard copy (well paper anyway). I can always find snippets in it that I don't manage one here. Still I suppose one a week is better than none a week.

  • ernist  |  September 18 2011, 8:04AM

    It's not so much that my daily visits to the Moorland Centre Co-op, to collect my Lincolnshire Echo, will cease. It is the fact that, currently, each time I pick up my Lincolnshire Echo I think to myself that it is another day of my life gone. A weekly edition will be calamitous! I will then be thinking that it is another week of my life gone! Tempus fugit! Keep smiling

  • HarryK2  |  September 18 2011, 1:13AM

    What is this obsession with the Echo news being old? Yes, certain breaking news is time sensitive, but other news is about being more comprehensively informed. Just look at the BBC website any day of the week. You would expect to see the latest, breaking news but that's not always the case. They may have a story that's a day or two old, but it'll be a more informed piece created by REPORTING on it properly. The Echo does the same thing in print form - most of the time. There are plenty of local websites which break the latest press releases, but that's not reporting. As I've said before, you can follow the usual suspects on Google Reader or Twitter if you want that level of information at the earliest possible opportunity. But if you want to read about how it might affect you or others, then read the sources that provide a proper news service. Joined up thinking would break the bare bones press releases as they come in, then follow them up with the guts later on.

  • ZH875  |  September 17 2011, 1:29PM

    Local newspapers are just below watching paint dry in the interest stakes, who will actually miss the daily blurb, and just how long will a weekly blurb last, 2 years max, and its bye bye Echo

  • snjohnston  |  September 17 2011, 1:08PM

    Whos idiotic idea is it to make the Echo a weekly paper, My Grandfather, Ken Barnsdale would turn in his grave at this idea, he worked at the echo all of his working life, putting the photos in the paper and saw many changes and never would have bowed down to such mindless recklessness as has been seen at this paper over the last 10 years. No wonder folk dont buy a daily paper when the news they are reading is several days old in the first place!!!!! What about the elderly population who rely on the echo to find out what is happening in their community on a daily basis, what good is it to them to find out that joan smith has died and her funeral was yesterday, theese people dont have acess to the internet so what good is daily update to them. Sort yoursdelves out before you run the paper into the ground and we have no local paper anymore Sharon Johnston Lincoln

  • eye_eye  |  September 17 2011, 9:27AM

    it is said films/movies are an insight into the future, waterwold, independance day, etc, thus Speilberg's 71 film 'who made who, maximum overdrive' where the machines rise up and take over the world is coming true with the Internet!

  • HarryK2  |  September 17 2011, 9:16AM

    Andy612, I agree with pretty much everything you've said about people like you and I who throw away the ad rags and skip the TV adverts on Sky+, that are causing the drop in ad revenues which, in turn, is causing the newspapers to cut back in the first place. However, I disagree about the value for money. By comparision, newspaper advertising is actually among the cheapest of many forms of modern media. Look at the cost of a 30-second ad on local TV or radio or even a full page in a glossy magazine! But, with a local newspaper and if the stories engage you, you will spend longer than 30 seconds on the page, thus making the advert a lot more cost-effective.

  • Andy612  |  September 17 2011, 8:17AM

    HarryK2 - I think going weekly is the first step to oblivion, it is a key identity change as a weekly newspaper isn't really a newspaper, more a poor quality magazine and I think falling advertising revenue will do for it. The marketing world is slowly coming to realise they need to find new ways since the current ones are increasingly ineffective - we've got the hang of preventing most direct mail reaching our letterboxes, many people put the adverts contained in national newspaper weekend supplements straight in the bin unopened - a quick look at the detritus on trains at weekends tells you that. I even reomve the 'newspaper' pages that hold nothing but adverts and stick them in the recycler before I read it, I detest TV adverts to the extent I record what I want to watch on commercial TV via Sky+ and watch it 30 minutes behind so I can fast forward through them. Times are changing and competition is tough, manufacturers and retailers need to keep overheads down to stay competetive and survive; newspaper advertising is expensive and increasingly ineffective so it stands to reason they will be looking elsewhere for better value for money. Though it will be a sad day I give a weekly Echo less than 5 years unless it happens to be any good - well written, informative and less than 10% adverts would be a good start, but I can't see it. The Lincolnshire Chronicle was a weekly, why did that die?

  • ColinLincs  |  September 17 2011, 8:15AM

    National newspapers are negative and regional newspapers are positive. The contrast is well highlighted by the two newspapers, the Echo and the Daily Mail, owned by the Northcliffe group. I hope these regional newspapers don't die, for we will lose local champions and sink more deeply into viewing society in a negative and pessimistic way. I'm going out to buy an Echo now and urge all fellow keyboard jockeys to do the same.

  • HarryK2  |  September 17 2011, 8:08AM

    pinnerkid, the article says ThisisLincolnshire is staying. That's because it's not run by the Echo, it's a separate digital division of Northcliffe. I'm guessing it'll be more important for the Echo as it'll be the only place it can break news after going weekly.

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