Experts will give advice on how firms can harness the power of digital marketing at a major conference.
The topic is just one area that will be discussed in 18 seminars and talks at the Lincolnshire Marketing Expo.
The event will take place at the Epic Centre at Lincolnshire Showground on Tuesday, October 23.
Its aim is to educate East Midlands businesses about the latest marketing tools and showcase the county's services.
And with more than 120 trade stands it will be the largest of its type in the region.
The sessions will be covered in three areas – online marketing, traditional techniques and networking advice.
Website design, social media, Google Adwords, pay-per-click advertising, e-mail marketing and videos will be discussed in the Online Marketing Area.
The Marketing Mix Area will explore traditional measures and delve into the offline versus online marketing debate. Delegates will also be encouraged to think about their businesses' unique selling points and targeting the right audiences.
The third area, run by Lincolnshire Business Club's Mike Stokes, will offer an opportunity to hone networking skills through three interactive courses. The Lincolnshire Marketing Expo is being organised by Admar Support Services, of Wragby.
For more information or to book a stand, visit www.lincsmarketingexpo.co.uk or call 01673 859100.