'Bikers in Lincolnshire are being urged to photograph potholes on their mobiles - and send the images to the co-ordinator of a national campaign.
The British Bikers Association 'Potholes Reporter' project has been launched with a safety message to the powered two-wheel fraternity.
Founder Colin Mahoney, who lives in Preston, has pledged to report every pothole to the relevant county council - and demand that they be filled in within a fortnight.
Mr Mahoney contacted www.lincolnshireecho after reading our on-line report about Ruskington pensioner Winston Day's £600 repair bill after his front car tyre burst in a pothole in Wood Lane in the village.
Mr Day, 72, claimed that if a motorbike had done the same the rider could have been killed.
"The current situation on our roads is absolutely inexcusable," Mr Mahoney said.
"Motorcyclists and other roads users are paying to subsidise a regimen that allows the cracks, gaping holes and uneven surfaces that make riding out a real lottery.
"The BBA is putting this issue to the forefront of the campaigning agenda and with our 'report a pothole feature' on the 'Bikers Voice' app (android version with Apple version to follow) and our willingness to get our hands dirty with the people that matter in this, we're not going to stop until it's something that's placed squarely at the top of councils' priority lists."
Report a pothole at http://www.britishbikersassociation.org/bba-campaigns/report-a-pothole?start=40