A long-standing carpet and furnishings firm in Lincoln has undergone a facelift after having the same logo for more than 30 years.
In preparation for its 50th anniversary next year, family- run Claytons appointed sign makers Allen Signs to rebrand its store on Tritton Road.
It includes a new logo and a new colour scheme.
Claytons director Simon Burt said the new look was having a positive impact on business.
He said: "We have noticed an increase in footfall, which has in turn boosted sales.
"The signage looks very up-to-date now and is more in keeping with the quality brands that we sell in store."