After being chosen by Mary "Queen of shops" Portas, as a Portas Pilot town, Market Rasen has been busy.
And the Food Glorious Food event was a fitting response to its success as stallholders put on a spread fit for a queen.
Lincolnshire cheese, jam, meat, fudge, cakes and crafts packed onto 40 stalls, tempted visitors to the tantalising gastro market.
And inside Festival Hall, a further 20 stalls displayed hand made gifts and crafts from county based companies.
All this was organised by Market Rasen Business Improvement Group (MR BIG) which was set up to "put the market back in to Market Rasen" and celebrate local produce.
Mr Big chairman Sara Scott, said: "Right from the outset we said we wanted to highlight and celebrate Lincolnshire produce.
"This county is an amazing place for producing the finest and freshest food.
"We wanted to give people the opportunity to buy this wonderful food in a market environment instead of the out of town shopping experience.
"We have kept the market charges really low for the traders so that they don't have to do that much business to make a profit.
"We are all about encouraging and promoting the local businesses and their products."
Cookery demonstrations were held throughout the day by local chef Dominic Franks, who used the finest local ingredients in all his demonstrations.
"Lincolnshire has some incredible produce and food producers who tend to keep quiet about how fabulous they are," he said.
"I feel very privileged to be part of this new enterprise and hope to bring something exciting to encourage locals to come and have a fun day out.
"I like to create some fun and easy dishes using produce that visitors can go and buy then and there."
Jenni Matthews, from Cherry Willingham, formed her own company while on maternity leave and believes markets are a great opportunity to showcase local talent.
Mrs Matthews set up the Cookie In A Jar Company, selling dry cookie ingredients in a jar with baking instructions included for baking at home.
"I have been doing this since April this year, so I am quite a new company and coming to events like this is a great opportunity," she said.
"Since I have been doing this I have come across, and become aware of, just how much produce is created in Lincolnshire and this is a great example of that."