A quality marketing brochure can make all the difference. Creating the right impression and image for your business takes skill and experience, and knowing how to display your products and information correctly is very important.
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So what is a Marketing Brochure?
The term "marketing brochure" refers to a small document, or pamphlet, which describes and promotes various products or services to be marketed. The goal of a marketing brochure is typically to assist in sales or distribution of products and services, the wording in the brochure is often very positive, with "glowing terms" to describe the features and benefits being offered.
Creating the perfect brochure.
A good headline is extremely important. The headline on the cover of your brochure should always include the interests and perceived problems of your targeted audience, and be followed by the solutions you can provide. Some business owners make the mistake of starting with their company's basic information. It's imperative, however, to capture your audience's attention and prompt them to read the rest of the brochure. Why bother taking the time to create a great brochure if your audience only reads the front and then discards it?
Stick to the basics. Don't ignore the basics when creating a brochure; it should include standard information, such as company name, at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide. All text should be in brief, easy-to-read blocks to provide clarity for the reader. Add graphic images and photos of your product, services and/or key personnel for an eye-catching touch.
Don't confuse the reader. Avoid the temptation to list too much information on your brochure. Too many messages will confuse your audience and dilute your main points. Focus on what interests your target audience in a succinct manner, and they'll come away with an accurate understanding of what you can offer them and how you'll do it. It's OK to be proud of your business, but not at the expense of cluttering your brochure with irrelevant information.
Avoid big words. There's no need to impress your target audience by using hard-to-understand words that will send the reader scrambling for a dictionary. Your goal is to provide the reader with information regarding your organization, and triple-word-score Scrabble words and lengthy acronyms are hardly the best way to accomplish this. Plain speak is the best course of action.
Include a call to action. Don't assume your audience will be moved to contact you or purchase your product or services after they read your well-crafted brochure. An effective brochure should include a call to action, such as an offer for a free product sample or a free estimate or gift. This will entice readers and give them an incentive to act. Sometimes people need that extra motivation to contact you.
Don't be flimsy. A firm brochure is the equivalent of a firm handshake; it promotes confidence and competence. The weight, texture and overall feel are some of the first things someone will notice about your brochure. Use high-quality paper with a glossy finish to create a brochure that stands out. Handing out or mailing thin, flimsy brochures will signal that you put little thought and even less effort into developing your marketing materials.
How Newstyle Print can help.
Newstyle print offer quality brochure printing in the UK. We have a full in house design service available. Our team of talented designer are on hand to create the perfect brochure design and layout to match your requirements.
Our brochure s generally comes in sizes A4, A5, A6 and DL with pages ranging from 8-20, but more are available depending on your needs. We print on varying paper qualities
For more information please contact 0844 756 7000 or visit www.newstyleprint.co.uk.
Contributing source: www.entrepreneur.com