A marketing expert who has worked with clients such as L'Oreal, Orange and Dell will speak during two days of workshops.
Greg Wixted, co-founder of Xpert Innovation, will show delegates how to think creatively to develop products, new ideas and services.
The event will take place on Thursday, October 4 and Friday, October 5 at BG Futures - part of Bishop Grosseteste University College Lincoln.
It is being planned by Lincolnshire Chamber of Commerce to show how creativity can stimulate business growth.
The workshops will take place between and 8.45am and 4pm.
To book a place, call 01522 523333 or email Natasha.Clegg@lincs-chamber.co.uk.