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Mayor of Louth's sausage costume features on BBC2's Mock the Week

By Louth Target  |  Posted: July 11, 2012

Jill Makinson-Sanders in her sauage costume

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A POPULAR comedy TV game show has become the latest platform for debate on a Louth councillor's controversial efforts to gain support for the Lincolnshire sausage campaign.

Mayor, Councillor Jill Makinson-Sanders, dressed as a 7ft sausage on the day of the Olympic torch relay through the town to highlight calls for recognition of the Lincolnshire sausage and Louth's place as a food town.

Her efforts have sparked polarised reaction and were this week featured on BBC2's Mock the Week – a celebrity game show hosted by Irish comedian Dara Ó Briain who hailed it as his 'favourite torch story'.

In a poll on www.thisislincolnshire.co.uk, in which 763 people voted, 63 per cent were in support of Coun Makinson-Sanders' actions, while just 37 per cent were against them.

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But, her efforts did not go down well with some residents, such as Richard Mawer, who questioned her actions in an email to the Target. "Are we really doing the Lincolnshire sausage any favours by showing in public, right across the country unfortunately, a horrible pink monstrosity that at best merely replicates the cheapest and most unappetising supermarket offering?" he asked.

Similar thoughts were echoed on social media sites, and in articles in the London Daily Telegraph and Daily Mail as well as national tabloids.

But one of those in support was Patrick Neville, chairman of the Louth Food and Drink Group and vice-chairman of the Louth Town Partnership.

He said: "Since we established the Food Group in early 2010 we've made steady progress in reinforcing Louth's credentials as a food town of excellence and an enjoyable shopping experience.

"Publicity is a tricky business. Bold promotions often attract criticism. But expressions of support such as we have received in the past fortnight makes our volunteer job worthwhile, helps boost business and puts Louth on the map."

And, support has also come as far away as America, with Patrick Fansler who has seen the sausage debate featured on the BBC writing to Coun Makinson-Sanders: "Personally, I think it's absolutely wonderful that you did what you did.

"Yes, it certainly was humorous, but I don't believe that anyone is 'laughing at you' as some of your opponents suggest.

"Actually, if I were to visit England, I'd certainly like to visit Louth because I now have the impression that people there are both humorous and quite relaxed."

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  • ludaman  |  July 12 2012, 8:07AM

    Yes, mocking Louth has been popular indeed.

    |   2
  • Adrian1208  |  July 12 2012, 1:43AM

    it's amazing what the Mayor of Louth has done for the town, Louth Town has never been so famous....

    |   4
  • oppio  |  July 11 2012, 9:03AM

    "You poor Louth people are suffering the embarrassment of an outrageously unfunny mayor. Thank heavens we are a bit more enlightened iver here". This was a mail I got from a friend in Canada.

    |   -4