LOUTH'S award for Britain's favourite market town was celebrated as the Mayor spoke to traders about the accolade.
Members of Louth Town Council and Louth Town Partnership are continuing to celebrate Louth's achievement in being voted Britain's favourite market town in the BBC Countryfile Magazine awards.
Louth was given the top honour following a public vote.
Mayor Councillor Jill Makinson-Sanders spoke to market traders about the achievement and showed them the award.
She said: "This is definitely something worth shouting about and it's important that the town and every business benefits from the publicity gained by this award. I plan to speak to businesses in the town centre as well as on the industrial estate so everyone knows about this fantastic honour."
The town council and partnership are considering having a sign at one of the main entrances into the town about the achievement.
The honour has also been praised by Councillor Craig Leyland, portfolio holder for Economic Development and Planning at East Lindsey District Council.
He said: "I am delighted that Louth has won the BBC Countryfile Magazine Award for Favourite Market Town. Making the top ten for public vote was a tremendous achievement in itself but to win is outstanding and a tribute to the efforts of all those who got behind the campaign.
"Louth remains a unique and charming town and hopefully this national success will bring a real focus on the area to further raise the profile of its offer for both visitors and people living nearby."
The award will also be showcased at the town's Victorian Family Fayre on October 21.