A SAUSAGE 'role' is in store for Louth's Mayor when she greets the Olympic torch next week.
Following an appeal which featured in the Target, Councillor Jill Makinson-Sanders is delighted to have secured a sausage costume to wear when she greets the Olympic torch as it arrives in Louth next Wednesday.
Spurred on by East Lindsey District Council's challenge to get maximum publicity for the area's many charms during the torch relay, the idea started sizzling to coincide the torch relay with promoting the campaign for the Lincolnshire Sausage.
It will also help promote Louth's five award-winning butchers who are all putting on sausage tasting events for customers as well as special offers.
Cllr Makinson-Sanders said: "It took me quite a long time to track down a costume but happily managed it eventually. I just hope it won't be too hot that morning!
"We have the opportunity to tell the world that we have brilliant multi-award winning independent butchers in our ancient market town and that Lincolnshire sausages are very, very special."
The Mayor is getting the costume on Monday from the British Sausage Appreciation Society.
Last month, Food and Farming Minister Jim Paice turned down giving the Lincolnshire Sausage designated "protective geographical indication".
He ruled that there were too many different varieties of the sausage and that the ingredients were not synonymous enough with Lincolnshire.
Louth butcher, Jim Sutcliffe of Meridian Meats, who is a member of the Lincolnshire Sausage Society, said: "What the Mayor is doing to help promote the Lincolnshire Sausage is just fabulous. The Olympic torch relay is a big media event so the more publicity we can give to the Lincolnshire sausage the better.
"Lincolnshire is a very patriotic county and everyone is proud to have our own sausage.
"There has been so much support for the campaign and everyone was just gob-smacked it was turned down.
"Now we are taking it to appeal, which means it will go to court so local butchers have donation tins to help support the campaign."
The society needs around £10,000 to help pay for court costs of the appeal.