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Mayor gets sausage costume to wear while greeting Olympic Torch in Louth

By Louth Target  |  Posted: June 20, 2012

  • SAUSAGE 'ROLE': Louth Mayor, Jill Makinson-Sanders will welcome the Olympic torch next Wednesday, wearing a sausage costume. She is pictured with butcher Jim Sutcliffe of Meridian Meats in Louth.

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A SAUSAGE 'role' is in store for Louth's Mayor when she greets the Olympic torch next week.

Following an appeal which featured in the Target, Councillor Jill Makinson-Sanders is delighted to have secured a sausage costume to wear when she greets the Olympic torch as it arrives in Louth next Wednesday.

Spurred on by East Lindsey District Council's challenge to get maximum publicity for the area's many charms during the torch relay, the idea started sizzling to coincide the torch relay with promoting the campaign for the Lincolnshire Sausage.

It will also help promote Louth's five award-winning butchers who are all putting on sausage tasting events for customers as well as special offers.

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Cllr Makinson-Sanders said: "It took me quite a long time to track down a costume but happily managed it eventually. I just hope it won't be too hot that morning!

"We have the opportunity to tell the world that we have brilliant multi-award winning independent butchers in our ancient market town and that Lincolnshire sausages are very, very special."

The Mayor is getting the costume on Monday from the British Sausage Appreciation Society.

Last month, Food and Farming Minister Jim Paice turned down giving the Lincolnshire Sausage designated "protective geographical indication".

He ruled that there were too many different varieties of the sausage and that the ingredients were not synonymous enough with Lincolnshire.

Louth butcher, Jim Sutcliffe of Meridian Meats, who is a member of the Lincolnshire Sausage Society, said: "What the Mayor is doing to help promote the Lincolnshire Sausage is just fabulous. The Olympic torch relay is a big media event so the more publicity we can give to the Lincolnshire sausage the better.

"Lincolnshire is a very patriotic county and everyone is proud to have our own sausage.

"There has been so much support for the campaign and everyone was just gob-smacked it was turned down.

"Now we are taking it to appeal, which means it will go to court so local butchers have donation tins to help support the campaign."

The society needs around £10,000 to help pay for court costs of the appeal.

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  • oppio  |  June 21 2012, 8:55AM

    This muddle-headed mayor thinks she's running in a novelty costume at the London Marathon instead of receiving the Olympic flame on behalf of a beautiful Georgian town. She's not acting in my name. I am an ashamed Louth resident.

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  • Gnome_Chomsky  |  June 20 2012, 9:24PM

    Can a mayor be unseated for behaviour that offends the dignity of the post? The torch has been to the top of Snowdon and the Shetlands, carried by heroes and children of late heroes, by great sporting personalities and celebrities of popular entertainment, by charity fundraisers and by survivors of tragedy, illness and hardship. Now somebody thinks it would honour that tradition for it to be greeted by somebody dressed as a sausage, in pursuit of a cause known by few outside Lincolnshire. I wonder why it took so long to track down the costume, given that it is being supplied by the British Sausage Appreciation Society. I doubt it would even be a likeness of a Lincolnshire sausage. BSAS just want the publicity, and found a willing stooge.

  • Levey  |  June 20 2012, 11:05AM

    The mayor of Louth is bringing ridicule to the town. She is merely courting self-publicity. What an embarrassment. Bill Nicholson

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  • M_C_Donald  |  June 20 2012, 10:49AM

    While I support the campaign for the Lincolnshire sausage, this is a wrong move by the Mayor of Louth. The Olympic torch is not an opportunity to make cheap political points. The Mayor is receiving the torch on behalf of the town council and its people and should be done with the dignity that the position holds. I suspect that the Olympic organisation won't allow it to happen anyway, if they can stop someone wearing, for example,a Pepsi branded teeshirt at the Olympics, they can stop a sausage receiving the torch. Contracts will be watertight.

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