A new tourism brand will be launched to promote West Lindsey and its villages.
Caistor Means Business is a new partnership between Caistor Town Council and local businesses.
They hope to attract visitors from around Lincolnshire and beyond.
And they also aim to capitalise on the success of the Mr Big team in neighbouring Market Rasen which has attracted national publicity as a Portas Pilot town.
Town clerk Helen Pitman said: "Caistor Means Business was my idea because the council wants to promote the area for tourism.
"It's a marketing initiative for Caistor and the Wolds, to both promote business and the area as a tourist destination.
"There's so much going on in and around the town, but it's important to work smarter, to work together and to focus our efforts.
"Caistor Means Business is a great opportunity for all the local businesses and groups to band together and become stronger than the sum of their individual parts."
Husband-and-wife marketing team Stuart and Lynda Caine will be concentrating on producing a Caistor brand from their new base at nearby Nettleton.
"We want to create an umbrella for small businesses in the area to fly the flag for Caistor and the Wolds," said Mr Caine.
"And I'm confident we'll have a website, social media campaign and a Visit Caistor brand all ready to launch in the New Year."
Jo Parsons, licensee of The Salutation Inn, also in Nettleton, stressed the need for teamwork.
"There's a strong affinity between our village and Caistor because we're just a mile down the road," she said.
"So we really should all be working together to attract more visitors."
Settlement manager Katie Turner said: "We had 50 visitors from our French twin town of Savigny L'Eveque last weekend and we need to attract people from all parts of the UK."
For more details about Caistor Means Business e-mail email@example.com or call 01472 851679.