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New tourism brand launched to promote West Lindsey and Lincolnshire villages

By Lincolnshire Echo  |  Posted: November 12, 2012

Sign of the times: Town clerk Helen Pitman, Jo Parsons, Lynda Caine, Katie Turner and Stuart Caine are backing their new group, Caistor Means Business

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A new tourism brand will be launched to promote West Lindsey and its villages.

Caistor Means Business is a new partnership between Caistor Town Council and local businesses.

They hope to attract visitors from around Lincolnshire and beyond.

And they also aim to capitalise on the success of the Mr Big team in neighbouring Market Rasen which has attracted national publicity as a Portas Pilot town.

Town clerk Helen Pitman said: "Caistor Means Business was my idea because the council wants to promote the area for tourism.

"It's a marketing initiative for Caistor and the Wolds, to both promote business and the area as a tourist destination.

"There's so much going on in and around the town, but it's important to work smarter, to work together and to focus our efforts.

"Caistor Means Business is a great opportunity for all the local businesses and groups to band together and become stronger than the sum of their individual parts."

Husband-and-wife marketing team Stuart and Lynda Caine will be concentrating on producing a Caistor brand from their new base at nearby Nettleton.

"We want to create an umbrella for small businesses in the area to fly the flag for Caistor and the Wolds," said Mr Caine.

"And I'm confident we'll have a website, social media campaign and a Visit Caistor brand all ready to launch in the New Year."

Jo Parsons, licensee of The Salutation Inn, also in Nettleton, stressed the need for teamwork.

"There's a strong affinity between our village and Caistor because we're just a mile down the road," she said.

"So we really should all be working together to attract more visitors."

Settlement manager Katie Turner said: "We had 50 visitors from our French twin town of Savigny L'Eveque last weekend and we need to attract people from all parts of the UK."

For more details about Caistor Means Business e-mail hs.pitman@tiscali.co.uk or call 01472 851679.

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  • Gnome_Chomsky  |  November 12 2012, 10:09AM

    Agreed, and 'Caistor Means Business' makes no reference to the Wolds or any villages, nor does it have any hint of promoting tourism. According to the photo caption, the people who set up the group are backing it - surprise, surprise - but all appear to be based in Nettleton rather than Caistor. A very odd story.

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  • M_C_Donald  |  November 12 2012, 9:31AM

    Correct me if I am wrong, but 'Caistor Means Business' suggests a branding for Caistor and not West Lindsey.