GAINSBOROUGH Goes For Gold when its 11th annual Riverside Festival bids to attract its biggest crowds yet to the town.
A packed programme of family fun – including a 10-hour live music show, street entertainers, a traditional fair and a fireworks spectacular to close – will transform the town tomorrow (Saturday).
With thousands of visitors expected to swell the ranks of the resident revellers, the volunteer committee has laid on a full afternoon and evening of varied activities and entertainment.
Venues where festival attractions are being staged include Sandars Yard, Whitton's Mill, Whitton's Gardens, the Riverside Walks, Young and Safe in Gainsborough building and Chapel Staith, all on the Trent's bank.
But the Riverside Festival also includes events in the Ship Court Car Park, Market Place, Gainsborough Old Hall, All Saints' Parish Church and busy Marshall's Yard.
The official opening will be carried out after the parade of fancy dress entrants featuring clubs, groups and schools from in and around the town.
It will take place in Sandars Yard, where Gainsborough Town Mayor Lesley Rollings will be joined by the West Lindsey District Council chairman Councillor Jessie Milne.
They will herald the start of the live stage performances in the shadow of Trent Bridge.
Stalls, games, competitions and a family fun fair until 9pm will contrast with the traditional market in the town centre and a Saturday Praise service at 3pm.
Street entertainers the Earth Bound Misfits are returning with their unique brand of comedy, juggling, stilt-walking and fire to keep visitors busy until the Gainsborough Rotary Club duck race along the river, also scheduled for a 3pm start depending on the tide!
And the music and dance programme includes appearances by Chasing Wilson, The Studio, Stereoepic, Antonia Barber, Avalon Doughty and The Torn.
Trent Valley Academy principal Wendy Carrick said: "We are very proud to be an active part of the Gainsborough Riverside Festival.
"There is always a vibrant atmosphere and strong sense of community at the festival which is designed to celebrate that which is best about our town. Long may it continue."