Thirty jobs will be created with the opening of a new Poundland shop in Lincoln.
TV soap star Mark Charnock, who plays Marlon Dingle in Emmerdale, will open the High Street store on Saturday, December 10.
A day of celebrations will include family entertainment at the discount retailer's location at the former Somerfield supermarket.
The shop, which is opposite Iceland near Lincoln Central station, has been boarded up since November 19.
From 10am, Mr Charnock will be giving out £1 vouchers, which shoppers can exchange for items in the store.
He will also be on hand to sign autographs and have photos taken with fans.
A DJ will play in the store and give away balloons and sweets.
Shoppers can take part in the Poundland Lucky Numbers game, where £100 worth of vouchers will be given away throughout the day.
Poundland's trading director, David Coxon, said he was delighted to be opening a second Poundland store in Lincoln.
"Poundland offers exceptional value on top branded products to over four million customers every week.
"The £1 price hasn't changed since we opened our first store 21 years ago.
"Our current customers love us and we are sure the Lincoln shoppers will too."
As reported in the Echo, the Somerfield outlet closed last month after experiencing poor sales.
Poundland has more than 360 stores nationwide and sells all products for £1.
It already has a store at 233-236 High Street. The company confirmed that this business would remain open. The Lincoln shop is one of 50 opening during the 2011-2012 financial year, in an expansion that will create 2,000 new jobs across the UK.
The re-fit is being completed by Lincoln-based Ultimate Retail Solutions.
The firm's managing director Steve Wilson said: "This is a great opportunity to demonstrate what we offer to retail businesses and it's in our home town which is brilliant.
"We are providing a complete refurbishment package ready for the store opening in December."