There was a simple one-word answer when Steve Housham explained why he brought striker Mark Jones to Gainsborough Trinity – goals.
Jones completed his switch from county rivals Boston United last weekend.
With ice and snow wiping out any chance of fixtures going ahead in the Blue Square Bet North over last weekend, the new Blues striker had to be content with a tough indoor gym session for his first introduction to his new team-mates.
"It was good to see Mark (Jones) in a blue shirt," said Housham.
"It may have been a bit of a culture shock for him because we did a lot of running and we have already seen the lad can certainly run.
"But we mixed it up a bit and he showed some great touches when we did get the ball out.
"When we played Boston at their place earlier in the season we thought he was the standout player.
"He gave our centre halves a torrid time and they are both very good defenders."
Housham was forced into searching for a new striker following the release of joint leading scorer Dominic Knowles earlier this month.
Knowles was released after the club discovered he had been taking part in trials with League Two outfit Burton Albion without the knowledge of the Trinity boss.
Meanwhile, Jones has been handed a deal to keep him at the Northolme until 2014.
"Mark became a target for us as soon as we decided to release Dominic Knowles and we are extremely happy he decided to come to the club," added Housham.
"We did everything in the right way. We spoke to him after the seven days was up and we just put forward the football side of things.
"My job now is to try and make Mark a better player. I would like to think that this is just another stepping stone in Mark's career and that he could develop and go on to play higher up, probably in the Football League.
"That is my hope with all the players here, because if they do well it usually means we do well as a club.
Meanwhile, Housham has left the door open for the departed Mark Wilson.
The former Manchester United midfielder, who has impressed during his short spell with the Blues, is believed to be pursuing a player-coaching role at a club in China.
Housham says the player would be welcomed back to the Northolme if it does not work out in the Far East.
"Mark has left to try a new venture and we wish him well," said Housham.
"He was here on non-contract terms and he is interested in continuing his career and looking at coaching in the future.
"He has travelled to China where he will be talking to a few clubs about that kind of role.
"But the door is not closed for Mark and it is always possible that he could return."