Staff employed in the tourism industry in Lincoln are being encouraged to become visitors for an hour.
Tour Lincoln, the open top bus trips, are running two 'specials' for employees who deal with holidaymakers and day visitors to the city.
A partnership between the Stagecoach bus company and the Lincoln Business Improvement Group (BIG), the services take thousands of people round the city's landmarks every year.
Now it is being offered to front-of-house staff from attractions, accommodation and other tourism-related businesses.
Tour Lincoln operates until the end of October and the idea is for more companies in the sector to promote the service to their customers.
The free business familiarisation tours are taking place on Wednesday, July 17 at 4.30pm and 5.30pm. Each tour lasts one hour and must be booked.
To reserve a place, e-mail firstname.lastname@example.org