City centre trade has been boosted by the introduction of new parking wardens, say business leaders.
Traffic officers have been patrolling the streets of Lincolnshire since December 3, slapping 4,222 tickets on windscreens in the first 29 days.
And Matt Corrigan, chief executive of Lincoln Business Improvement Group, believes the introduction of wardens has improved city centre business.
"It is early days but we are starting to see some businesses saying it is easier for customers to get to them," he said.
"People can now 'pop to the shop' and can come in to get just one thing or even collect something because short-term spaces are becoming free."
Parking enforcement has freed up loading bays throughout the city, improving logistics for the 500 shops in the city centre, he added.
"It is much better for businesses and delivery drivers now that the loading bays are generally being left free," said Mr Corrigan.
"We have over 500 shops in the city centre so the logistics of deliveries and loading and unloading are made a little bit easier.
"That is what those spaces are there for, not parking.
"It may take a little while for customers to realise the short-stay spaces are more freely available but it is getting there."
Mark Hollingworth, chairman of the Bailgate Guild, believes the introduction of traffic wardens has improved the city as a shopping destination.
"Lincoln has had low levels of enforcement for the last few years and you used to find all the loading bays would be parked in and the new enforcement was coming," he said.
"Shoppers in the Bailgate are now able to pop in, park in the 30-minute bays, do their shopping and go home because people aren't parking in them all day now.
"Lots of the illegal parking is being stopped which is definitely a positive."
Meanwhile, James Hart, a black cab driver in Lincoln, said the enforcement has made his job a little easier.
"It has definitely helped. I work out of St Mary's Street mainly and I have noticed that there are a lot less people parking illegally on the road," said the 61-year-old.
"There used to be lots of blue badge holders parking down there but now that they have put the kerb markings in and made it illegal, people are being caught out and getting tickets and then not parking there again.
"Most taxi drivers welcome it and think it is a good thing."
Mike Nicholl, principal engineer at Lincolnshire County Council, said: "It has been a bright and steady start.
"There has been a fairly positive response from the public. We have had a few issues to deal with but in general, it's been good."