Traders are being given the chance to help shape the future of shopping in Lincoln.
Managers and business owners are invited to share their views at the free City Centre Masterplan event.
Guests will hear from expert speakers and participate in training workshops inspired by the TV retail guru Mary Portas.
Called The Future Challenge for Retail in Lincoln, the event will take place on Thursday, October 18 at the DoubleTree by Hilton hotel on the city's Brayford waterfront.
Speakers will include Andrew McMillan, formerly of the John Lewis Partnership, and Skillsmart Retail Ltd's head of business solutions Neil Moss.
Training will be provided by the National Skills Academy for Retail. It is being designed to help traders identify the skills, knowledge and tools they might need to grow.
The City of Lincoln Council conference will run from 8.45am to 2pm.
For more information, call Judith Smith on 01522 873830 or Elaine Ranyard on 01522 873561. Alternatively, email firstname.lastname@example.org .
To register, visit www.lincoln.gov.uk/112904.article .