Rail users in Lincolnshire will see many train fares frozen in 2014 after an announcement by operator East Coast.
The company will freeze more than half of its fares for journeys to and from London from Thursday, January 2.
Fares on 43 per cent of all journeys made by East Coast customers will be frozen next month, with fares on tickets booked in advance frozen for 64 per cent of all journeys.
There will be an overall average increase in fares of 1.21 per cent - which represents a real terms cut in the cost of a rail ticket.
This includes an average increase of 0.83 per cent on unregulated fares, which East Coast has complete control over, and an average increase of 3.1 per cent on regulated fares.
It follows the announcement by the Government, in its Autumn Statement earlier this month, that regulated fares will rise across the rail industry by 3.1 per cent from January 2.
East Coast Managing Director Karen Boswell said: “We’re freezing fares to help our customers and encourage more people to travel with us.
"This will help us to continue to grow our business, and to give back even more to the taxpayer.
“This is a straight forward commercial decision which is very good news for our customers and businesses across our route.
"It will also help East Coast to sustain our strong advantage in a highly competitive travel market.
“When you take into account the rate of inflation, today’s announcement represents a genuine real terms cut in our overall fares.
“We believe this will attract more people to our trains, and help to maximise revenue.
“It will also help businesses and hard-working people by holding down the cost of travel for many.
"As one of the leading long-distance train operators, we’re doing our bit to help businesses grow, and that has to be welcome news for jobs and investment in the regions we serve throughout Britain.”