The 129th Lincolnshire Show is underway with 60,000 visitors expected over the two days.
From heavy horse displays and show jumping in the main arena, to livestock competitions and chainsaw sculpture, the event is proving as popular as ever.
Official visitor numbers are expected to be released at noon.
So far, an additional two ticket gates have opened to cope with the visitors.
Ice cream maker Robin Dennett, from Dennetts of Spilsby, has been inviting school children to try his new ice cream which contains Lincolnshire Plum Bread.
He said: "We have teamed-up with Modens who make the plum bread and are also based in Spilsby.
"They are an old family firm like us. When you develop a new flavour you have to try it out and see how it goes.
"Kids tell the truth and that's what you want."
Tierney Wait,11, from Ingham Primary School, said: "It's really nice, it's lovely."
But her friend Abbie Peacock, also 11, said: "I have just gone for vanilla, I didn't want to try plum bread."
Visitor Barbara Howell, from Chesterfield, has been attending the show each year for the past 10 years.
"I think everything about the show is nice and it's more or less the same as when I first started coming here," she said.
Craftsman Pedally Steve, from Hull, is there making wooden name plaques with his pedal-powered bandsaw.
He is originally from Lincoln and regularly visited the show as a child 40 years ago.
"This is my first time back as a trader for about 15 years," he said.
"The show has expanded since I last came here but I'm pleased to see it has kept its agricultural roots.
"The county shows that lose the agricultural side to them just dwindle and die."