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Video postcards unveiled at Transforming Tourism conference in Lincolnshire

By Lincolnshire Echo  |  Posted: November 15, 2012

  • Service: A Samsung SUR40 with Microsoft PixelSense screen, which can be used for multiple purposes. This one has concierge service software installed and shows people places of interest. Pictures: John Jenkins

  • Screen break: Transforming Tourism 2012 conference showcased cutting-edge technology including video postcard kiosks

  • Expert: Guest speaker at the conference was historic architect expert Jonathan Foyle, who recently climbed Lincoln Cathedral for a BBC series

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Visitors to Lincolnshire could soon be sending video postcards of themselves which capture the county's tourism gems.

The futuristic technology was unveiled at the Transforming Tourism conference in Lincoln.

The video messaging kiosks cost £10,000 each to buy or £500 a day to hire and could be located in hotels or at attractions like Lincoln Cathedral and the castle.

Users record a short video message which is then e-mailed to friends and relatives worldwide.

Messages can include web links to attractions, meaning recipients who like the look of the place can discover more.

The innovation was showcased by Spalding-based Kind of Digital at an interactive exhibition at the event for the county council's £57 million better broadband campaign. Project manager Fraser Henderson said: "Video postcards are fun, you get sound and vision and you don't need a stamp, while the joy of it is that you can send your recorded message back home.

"The Japanese in particular love this sort of thing."

Carol Emerson, who offers four and five star holiday accommodation at Elms Farm Cottages, near Boston, is impressed.

"My visitors would love to find something like this in the places they visit and I think it would help spread the word about what we have to offer here," she said.

"Lincolnshire is a bit of a hidden gem.

"People tend to know about Yorkshire and Norfolk and are beginning to realise there is so much going on here.

"I think Lincoln and Lincolnshire are starting to boom.

"There's no shortage of quality tourist attractions and places to stay but we need to tell more people."

Another technological highlight was a poster embedded with micro-chips which points visitors to more information when scanned by mobile phone.

The conference was organised by the tourism and hospitality arm of Lincolnshire Chamber of Commerce.

Simon Beardsley, chief executive of the chamber, said: "The future possibilities offered by digital marketing are pretty mind-blowing."

Speakers at the event included historic architecture expert Jonathan Foyle, who recently climbed Lincoln Cathedral for a BBC series.

He gave a fascinating insight into how stories can sell places, while Mary Powell from the county council provided an update on improvement work to Lincoln Castle and the new Magna Carta centre.

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