Peter Swann insists any cash bonus he could offer his players would be meaningless when measured against the chance of playing at Wembley.
The Gainsborough Trinity chairman says no further incentive is needed to motivate the Blues against FA Trophy semi-final opponents Wrexham than the lure of playing in a showpiece final at the national stadium.
Swann admitted to feeling "enormous pride" as his club prepares to travel to north Wales for the first of a two-legged semi-final on Saturday, from which the winner will play either Grimsby Town or Dartford.
The Blues' supremo is in no doubt about the size of the task ahead at Wrexham's Racecourse Ground and says it will be the biggest game the club has faced since he became chairman in 2009.
The Dragons are riding high in the Blue Square Bet Premier, but Swann is confident those in the ground and those watching live on S4C TV will see a performance to be proud of.
"It is the biggest game during my time as chairman," said Swann. "The play-off final (last season) was massive, but in this semi-final, the rewards are so high. It's a once-in-a-lifetime chance of a dream day at Wembley. Not as a fan, but as someone associated with a football club.
"Everyone is very positive and I don't need to offer the lads anything in terms of a bonus, because as incentives go, it doesn't get any bigger than a major final at Wembley Stadium.
"We know how tough it will be. It's a David against Goliath encounter and we are David.
"Wrexham have a Football League set-up and they play excellent football.
"But we have already put out three Premier League sides on the way to the semi-finals, so if Wrexham come into this thinking they will walk it, they are in for a shock."
Meanwhile, Trinity manager Steve Housham has put a dream ticket to Wembley at the top of his birthday wish list.
Housham's birthday falls the day after the second leg of the semi-final and he says earning a place in a Wembley final would be a wonderful way to celebrate the occasion.
"It would be absolutely fantastic if we could get there," he said.
"You have to work hard to make your dreams come true and going to Wembley with this team would be right up there with my greatest achievements."