A CAMPAIGN to highlight the role of independent shops and businesses has secured backing in Gainsborough.
The town is supporting Independent Retailer Month by encouraging shoppers to spend their hard-earned cash locally instead of travelling further afield.
The Gainsborough Town Partnership is supporting the global Shop Local campaign that runs throughout July.
Launched by celebrity Clare Rayner last month, it highlights the important role of smaller, local, independent retailers.
It plays up the importance of independents in the communities they serve and to the local economy.
Skillsmart Retail, the National Skills Academy for Retail and the British Independent Retailers Association have teamed up around the country to encourage the public to celebrate diversity on the high street and support their local retailers.
David Hawkins is the Gainsborough town centre manager.
"Many of our local, independent retailers are displaying the posters, so keep a look-out around town," he said.
"They offer a wide range of products and give excellent service.
"It's vitally important that we continue to use them and help them to grow."
Gainsborough traders are also being advised to organise in-store events and promotions throughout July.
Michael Weedon is the deputy chief executive at the British Independent Retailers Association.
"The challenges to town centre retailing are many and pressing," he said.
"We are concentrating on the hard and very real disadvantages that independents face – such as parking, rates and planning.
"But we know that helping shoppers recognise the enduring virtues of independents, which make up two in every three shops nationally, will bring them back to our towns – the original shopping centres."
To encourage consumers to shop locally with their favourite independent retailers – to vote with their feet if they really do want to save the town centre.
Encourage retailers to increase consumer engagement, footfall and sales.
Raise their profile by asking suppliers and all everyone who serves the independent retail sector to spread the word.